CCG Insights

How to Execute a Mobile Growth Strategy While Maintaining a High Quality Customer Experience

Available On Demand 19 minutes


Join the CCG team for a fireside chat with Scarlett Sieber and financial services veteran John Macaluso discussing the key mistakes that financial institutions make when executing a mobile growth strategy.

In our last conversation we discussed the top level issues banks and credit unions must consider when building a digital strategy. Today we dive a bit deeper and focus on some of the details we need to address when building a successful mobile strategy and a  high quality customer experience.

As we look into acquiring customers via the web and mobile channels, we explore the approaches to capturing and validating customer information, versus capturing, approving and on-boarding deposits and loans. This session will surface the key issues banks and credit unions must think about when executing on a web and mobile based growth program.

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